Market Research is the business equivalent of “Look before you leap”
— Josh Kaufman
+
Years Experience
+
Clients PAN India
%
Repeat Rate
Who we are?
A one-stop solution for Market Research field services, headquartered in Delhi (India)
What we do ?
We believe in engaging and building long-term partnerships with our clients, ultimately leading to operational efficiencies through our offerings: -
Quality data collection
Competitive and optimized pricing
Quickest possible TAT
Mission
To help businesses make informed decisions and stay competitive by providing them required data and market insights
Vision
To drive transformation by helping businesses navigate market dynamics and identify growth opportunities
Define the Objective
Understanding the client’s business needs and outlining the research problem, target market and key focus areas
Design the Methodology
Strategizing the appropriate MR methodologies, selecting the right set of respondents and designing the systematic data collection tools
Data Collection
Data collection with efficient project management practices, makes it easier for the clients to monitor the progress
Data Analysis
Cleaning, validating & organising the collected data to ensure a clear insight of the target market, and thus helping our clients to take informed decisions
Expertise
Credible team with 15+ yrs of experience in market research and data collection
Diversity
Young & dynamic team from diverse backgrounds aiding to tailored research & insights
Rapid TAT
Delivering research results quickly & efficiently to meet clients' urgent decision-making needs
Pan-India Reach
Access to a diverse & extensive network of respondents pan-India, Bangladesh, Nepal, UAE, Thailand enabling wide market analysis
Qualitative
We prefer engaging in face-to-face conversations, to garner in-depth spaunderstanding of the consumer perspective
We have an extensive network of seasoned moderators with 8-10 years of qualitative experience
Some of our popular services included:
Focus group discussions
In-depth interviews
Dyads/ triads
Ethnographic studies
Consumer immersions
Product camp / car clinics
Translation
Transcription
Quantitative
Field data collectors are specifically assigned for any project, based on their domain expertise and years of experience
Some of the key studies which we conduct on a regular basis are:
Usage & attitude
Habits & practices
Advertisement tests
Packaging test research
Price monitoring studies
Trade offers/ Promo tracks
Shop observation studies
Display & merchandising agents
Customer/ Dealers sat surveys
Market assessment studies
Brand tracks
Concept tests
Product tests
Others
In-house telephonic interviewing services with local language proficiency apart from English and Hindi
Online survey programming
Data processing:
Weighting to correct the sampling biases
Data cleaning and validation
Development of coding frame & coding of verbatim responses and incorporating them into final tabulated data
Cross tabulation of raw data with a final delivery in Word or Excel
Key Features
Data Quality and QC processes are in the culture of Sankalp
The quality aspect starts right from initial client interactions & partnership and flows till the delivery of clean & validated data
Regular and timely feedback to clients on the project progress
Apart from normal QC requirements on the field, we also look at:
On-field dynamics and representations
Non-verbal and verbal clues
Per-person-per-day interview requirements
FMCG
BFSI
Consumer Durables
Hospitality & Tourism
Fashion & Retail
Telecom
Healthcare
Automobile
Advertising & PR
Real Estate
Engineering
IT & Software
Sushil has over 20 years of MR experience with strong credibility in the industry
He has a strong and diverse background with leadership experience in applying advanced MR data collection methodologies
Experience of managing large research projects and leading teams from diverse professional, ethnic and socio-economic backgrounds
Prior to Sankalp Marketing Services, Sushil was associated with Indianet Marketing Services Pvt Ltd as Regional Head, North India
Address:
1898, Basement, Kotla Mubarakpur, Opp B-50, South Extension-I, New Delhi – 110003 (India)